TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI
Keywords:
Tabaqalashtirish, tovarlar diversifikatsiyasi, xizmatlar diversifikatsiyasi, raqobatbardoshlik, bozor segmentlari, marketing strategiyasi, iste’molchilar ehtiyoji, mahsulot portfeli, BKG matrisasi, bozor ulushi, bozor o‘sish sur’ati, mahsulot hayotiy sikli, innovatsiya, qiymat yaratish, raqobat strategiyasi.Abstract
This article analyzes the theoretical and practical aspects of the
broad differentiation of goods and services. The main areas of differentiation,
such as economic level, functional characteristics, design and operating
conditions, are covered. Also, the issues of differentiating services by type of
customer, purpose and level of service are considered. The article analyzes the
possibilities of evaluating the product portfolio through the BKG matrix, as well
as the advantages and risks of the differentiation strategy, and justifies its
importance in increasing market competitiveness.
References
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Алимов, А. Н. Стратегический менеджмент: учебно-методическое пособие. – Белгород: ИД «Белгород» НИУ.