TIJORAT BANKLARIDA MIJOZLАRNING SODIQLIK DASTURLARI АSOSIDА DEPOZITLАRNI OSHIRISH YOʼLLАRI
Keywords:
tijorat banki, sodiqlik dasturi, depozit jalb qilish, CRM, mukofotli omonat (PLS), bank marketingi, mijoz sodiqligi, SWOT tahlil.Abstract
This study focused on evaluating the impact of loyalty programs on deposit
mobilization in commercial banks. The research explored both theoretical and empirical sources
to assess how loyalty strategies influenced customer behavior, deposit volume, and bank
competitiveness. Based on a quantitative approach, the findings indicated that CRM systems, prizelinked
savings (PLS), and elements of the marketing mix served as effective tools for enhancing
customer trust and increasing deposit growth. A SWOT analysis identified the strengths,
weaknesses, institutional opportunities, and potential risks associated with loyalty programs. The
study substantiated the strategic importance of loyalty initiatives in building a stable deposit base
in the commercial banking sector.
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