TIJORAT BANKLARIDA MIJOZLАRNING SODIQLIK DASTURLARI АSOSIDА DEPOZITLАRNI OSHIRISH YOʼLLАRI
Kalit so‘zlar:
tijorat banki, sodiqlik dasturi, depozit jalb qilish, CRM, mukofotli omonat (PLS), bank marketingi, mijoz sodiqligi, SWOT tahlil.Annotatsiya
Ushbu tadqiqot tijorat banklarida sodiqlik dasturlarining omonat
mablag‘larini jalb qilishdagi rolini baholashga qaratilgan. Tadqiqot davomida sodiqlik
strategiyalarining mijoz xatti-harakatlariga, depozit hajmiga va bankning raqobatbardoshligiga
ko‘rsatgan ta’siri empirik va nazariy manbalar asosida o‘rganilgan. Miqdoriy yondashuv asosida
o‘tkazilgan tahlil natijalariga ko‘ra, CRM tizimlari, mukofotli omonatlar (PLS), va marketing
aralashmasi elementlari mijoz ishonchini oshirish hamda omonat o‘sishini ta’minlashda samarali
vosita bo‘lgan. SWOT tahlil orqali sodiqlik dasturlarining kuchli va zaif jihatlari, institutsional
imkoniyatlar hamda ehtimoliy xavf-xatarlar aniqlab berilgan. Tadqiqot sodiqlik dasturlarining
tijorat banklarida barqaror depozit bazasini shakllantirishdagi strategik ahamiyatini asoslab
bergan.
Manbalar
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