GLOBALIZATSIYA SHAROITIDA MARKETING VA MENEJMENT UYG‘UNLIGI: XALQARO TAJRIBA VA O‘ZBEKISTON UCHUN SABOQLAR

Qodirov Sardor Qosimjonovich

GLOBALIZATSIYA SHAROITIDA MARKETING VA MENEJMENT UYG‘UNLIGI: XALQARO TAJRIBA VA O‘ZBEKISTON UCHUN SABOQLAR

Authors

Qodirov Sardor Qosimjonovich Toshkent menejment va iqtisodiyot instituti talabasi

Keywords:

Globalizatsiya, marketing, menejment, raqamli iqtisodiyot, xalqaro tajriba, O‘zbekiston iqtisodiyoti.

Abstract

This article analyzes the interrelation of marketing and management in the
context of globalization. Based on international experience, the approaches of developed countries
are examined, and the current challenges and their solutions for the economy of Uzbekistan are
scientifically substantiated. Furthermore, the effectiveness of marketing and management is
compared using statistical data and tables. The results of the study include scientific and practical
recommendations aimed at enhancing the competitiveness of Uzbek enterprises.

References

O‘zbekiston Respublikasi Davlat statistika qo‘mitasi. Statistik ma’lumotlar. – Toshkent, 2023.

World Bank. Global Economic Prospects. – Washington, DC: World Bank, 2023.

Kotler P., Keller K.L. Marketing Management. – Pearson, 2022.

Harvard Business Review. Ilmiy va tahliliy maqolalar to‘plami. – 2021–2023.

GLOBALIZATSIYA SHAROITIDA MARKETING VA MENEJMENT UYG‘UNLIGI: XALQARO TAJRIBA VA O‘ZBEKISTON UCHUN SABOQLAR