OLIY TA’LIM MUASSASALARIDA RAQAMLI MARKETING FAOLIYATINI BAHOLASH: AXBOROT TEXNOLOGIYALARIGA ASOSLANGAN YONDASHUVLAR
Keywords:
raqamli marketing, universitet reytingi, Webometrics, onlayn reklama, SEOAbstract
The thesis examines evaluation methods of digital marketing in higher education.
It analyzes Webometrics, uniRank, and 4ICU rankings and substantiates the need for a national
rating model. Suggestions for developing a localized system are provided.
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