Innovative Service Marketing: RussianExperience
Kalit so‘zlar:
Innovations, the modern varieties of innovation marketing, innovative way of development for Russian companies, sense marketing, aroma marketingAnnotatsiya
The meaning and role of innovation marketing in the marketing policy at the
Russian companies is determined in this article. The modern varieties of innovation marketing
during modernization are presented in the article. The author concluded the article with the key
marketing ways for the development of Russian companies
Manbalar
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Makarov, V. L. (2003). Knowledge economy: Lessons for Russia. Bulletin of the Russian Academy of Sciences, (5).
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OECD. (1997). Proposed guidelines for collecting and interpreting technological innovation data: Oslo manual.
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Teece, D. J. (2012). Dynamic capabilities: Routines versus entrepreneurial action. Journal of Management Studies, 49(8), 1395–1401. https://www.sciencedirect.com/science/article/abs/pii/S0166497212000351
