REKLAMA TIZIMI VA SOTUV JARAYONINI MUVOFIQLASHTIRISH MASALALARI.
Kalit so‘zlar:
marketing, reklama samaradorligi, sotuv, marketing voronkasi, iste’molchi xulq-atvori, brend ishonchi, konversiya.Annotatsiya
Ushbu maqolada marketing faoliyatida keng uchraydigan
muammo - reklama faoliyati kuchli bo‘lishiga qaramay, sotuv natijalarining
pastligi masalasi ilmiy-amaliy jihatdan tahlil etilgan. Reklama samaradorligi,
marketing voronkasi, iste’molchi xulq-atvori, brendga bo‘lgan ishonch, taklif
qiymati hamda sotuv tizimining o‘zaro bog‘liqligi yoritilgan. Shuningdek,
reklama va sotuv o‘rtasidagi nomutanosiblikning biznes barqarorligiga ta’siri
ilmiy asosda ko‘rib chiqilgan.
Manbalar
Kotler, P. (2017). Marketing Management. Pearson.
Kahneman, D. (2011). Thinking, Fast and Slow. New York: Farrar, Straus and Giroux.
Binet, L., & Field, P. (2013). The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies. London: IPA.
Harvard Business Review. Marketing va marketing tadqiqotlariga oid ilmiy-amaliy maqolalar.
Nielsen. Consumer Trust Report. Nielsen Consumer Insights.
HubSpot. Marketing Statistics and Industry Reports.
Meta. Meta Ads Performance Reports. Meta Business.