KORXONALARDA RAQAMLI MARKETING KOMMUNIKATSIYA STRATEGIYALARIDAN FOYDALANISH ASOSIDA RAQOBATBARDOSHLIGINI OSHIRISH
Keywords:
Raqamli marketing, marketing kommunikatsiyalari, kommunikatsiya strategiyasi, raqobatbardoshlik, omnichannel, iste’molchi xulq-atvori, raqamli platformalar.Abstract
This article provides a scientific analysis of issues related to enhancing enterprise
competitiveness through the use of digital marketing communication strategies. The strategic importance
of marketing communications is substantiated under conditions of digital technology development and
changes in consumer behavior. The study identifies the main directions of digital marketing
communication strategies and evaluates their impact on enterprise competitiveness. The results
demonstrate that effective use of digital communication tools contributes to strengthening enterprises’
market positions and forming long-term competitive advantages.
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