O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA RAQAMLI BRENDNI SHAKLLANTIRISHDA IJTIMOIY TARMOQLARNING TA’SIRI
Keywords:
raqamli brend, ijtimoiy tarmoqlar, oliy ta’lim, raqamli marketing, kontent strategiyasi, brend imiji, kommunikatsiya.Abstract
This article analyzes the role and effectiveness of social networks in shaping digital
branding in higher education institutions of Uzbekistan. The study examines the growth of internet and
social media users, the digital communication strategies of universities, and the use of content marketing
tools to strengthen institutional brand image. The activity of leading universities such as TDIU, WIUT, IUT,
TATU, and TTPU on social media is compared to identify best practices for effective digital branding. The
conclusion highlights the central role of social media within the digital marketing ecosystem and its
strategic importance for universities in enhancing their reputation and student engagement.
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