CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI
Keywords:
chakana savdo, raqamli marketing, neyromarketing, iste’molchi xulq-atvori, brend sodiqligi, strategik yondashuv.Abstract
This study analyzes the integration of digital marketing and neuromarketing
strategies in retail activities, their impact on customer behavior and their role in increasing
competitiveness. It has been proven that when personalized offers, push messages, visual and
emotional advertising elements implemented through digital platforms are formed based on the
principles of neuromarketing, a strong emotional connection and brand loyalty are created in the
consumer. During the study, the current state of digital-neuromarketing approaches in retail
chains of Uzbekistan was studied and promising strategic proposals were developed.
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