CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI

Saminjonov N.A

CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI

Mualliflar

Saminjonov N.A Farg'ona viloyati Iqtisodiyot va moliya bosh boshqarmasi yetakchi mutaxassisi

Kalit so‘zlar:

chakana savdo, raqamli marketing, neyromarketing, iste’molchi xulq-atvori, brend sodiqligi, strategik yondashuv.

Annotatsiya

Ushbu tadqiqotda chakana savdo faoliyatida raqamli marketing va
neyromarketing strategiyalarining integratsiyalashuvi, ularning mijoz xulq-atvoriga ta’siri va
raqobatbardoshlikni oshirishdagi o‘rni tahlil qilingan. Raqamli platformalar orqali amalga
oshirilayotgan shaxsiylashtirilgan takliflar, push-xabarlar, vizual va emotsional reklama
elementlari neyromarketing tamoyillari asosida shakllantirilganda iste’molchida kuchli hissiy
aloqa va brend sodiqligi vujudga kelishi isbotlangan. Tadqiqot davomida O‘zbekiston chakana
savdo tarmoqlarida raqamli-neyromarketing yondashuvlarining mavjud holati o‘rganilgan va
istiqbolli strategik takliflar ishlab chiqilgan.

Manbalar

O‘zbekiston Respublikasi Prezidenti Sh.M. Mirziyoyevning “Raqamli O‘zbekiston – 2030” strategiyasini tasdiqlash va uni amalga oshirish chora-tadbirlari to‘g‘risida”gi PQ–4699-sonli qarori.

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Harvard Division of Continuing Education. Neuromarketing: Predicting Consumer Behavior to Drive Purchasing Decisions. – 2023.

https://professional.dce.harvard.edu/blog/marketing/neuromarketing-predicting-consumer-behavior-to-drive-purchasing-decisions/

Bluetext. The Role of Neuromarketing in Understanding Consumer Behavior. – 2022.

https://bluetext.com/blog/the-role-of-neuromarketing-in-understanding-consumer-behavior/

Murodova M.M. Development of Retail Trade in Uzbekistan // Theoretical & Practical Science Journal. – 2021. – Vol. 3. – P. 88–94.

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https://www.abacademies.org/articles/a-framework-of-marketing-strategy-for-small-and-medium-business-growth-in-uzbekistan-16774.html

Kumar V., Gupta S. Neuromarketing in the Digital Age: Exploring Consumer Decision-Making in E-Commerce // International Journal of Marketing Studies. – 2022. – Vol. 14, No. 2. – P. 45–58. DOI: 10.5539/ijms.v14n2p45.

https://doi.org/10.5539/ijms.v14n2p45

Zur A., Avraham E. Integrating Personalization and Emotion in Digital Marketing: A Neuromarketing Perspective // Journal of Consumer Behaviour. – 2023. – Vol. 22, No. 1. – P. 34–48. DOI: 10.1002/cb.1987.

https://doi.org/10.1002/cb.1987

CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI