MAISHIY KIMYO TOVARLARI B2B TAQSIMOTIDA KO‘P KANALLI MARKETING STRATEGIYASINING AHAMIYATI
Keywords:
omnichannel marketing, B2B taqsimot, maishiy kimyo, mijoz tajribasi, strategik boshqaruv.Abstract
Ushbu tadqiqotda maishiy kimyo mahsulotlarini B2B asosida taqsimlashda
ko‘p kanalli (omnichannel) marketing strategiyasining o‘rni tahlil qilinadi. Zamonaviy bozorda
xaridor bilan barqaror va sinxron aloqa o‘rnatish, raqamli platformalar orqali taqsimotni
samarali boshqarish eng muhim strategik yo‘nalishlardan biri sifatida qaralmoqda. Tadqiqotda
nazariy manbalar asosida omnichannel modelining asosiy komponentlari, afzalliklari va
cheklovlari aniqlanib, ularning B2B kontekstidagi qo‘llanilishi chuqur tahlil qilinadi. Olingan
natijalar ushbu yondashuvni amaliyotga tatbiq etishda muhim nazariy asos bo‘lib xizmat qiladi.
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Muallif ishlanmasi.
Muallif ishlanmasi.