MAISHIY KIMYO TOVARLARI B2B TAQSIMOTIDA KO‘P KANALLI MARKETING STRATEGIYASINING AHAMIYATI
Ключевые слова:
omnichannel marketing, B2B taqsimot, maishiy kimyo, mijoz tajribasi, strategik boshqaruv.Аннотация
В данном исследовании рассматривается роль многоканальной
(omnichannel) маркетинговой стратегии в распределении товаров бытовой химии в
формате B2B. В условиях современного рынка установление устойчивой и синхронной
коммуникации с клиентом, а также эффективное управление дистрибуцией через
цифровые платформы становится одним из важнейших стратегических направлений.
На основе анализа теоретических источников определены ключевые компоненты модели
omnichannel, её преимущества и ограничения, а также особенности применения в B2B -
контексте. Полученные результаты служат важной теоретической основой для
практического внедрения данной стратегии.
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Muallif ishlanmasi.
Muallif ishlanmasi.