MAISHIY KIMYO TOVARLARI B2B TAQSIMOTIDA KO‘P KANALLI MARKETING STRATEGIYASINING AHAMIYATI
Kalit so‘zlar:
omnichannel marketing, B2B taqsimot, maishiy kimyo, mijoz tajribasi, strategik boshqaruv.Annotatsiya
This study analyzes the role of omnichannel marketing strategy in the B2B
distribution of household chemical products. In today's market, establishing stable and
synchronized customer communication and managing distribution through digital platforms is
considered a key strategic direction. Based on a review of theoretical sources, the main
components, advantages, and limitations of the omnichannel model are identified, with a focus on
its application in the B2B context. The findings provide a solid theoretical basis for implementing
this strategy in practice.
Manbalar
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