MARKETING EKOTIZIMINI BOSHQARISH VA MUVOFIQLASHTIRISH MEXANIZMLARINI TAKOMILLASHTIRISH YOʻNALISHLARI
Keywords:
marketing ekotizimi, raqamli transformatsiya, muvofiqlashtirish mexanizmlari, sunʼiy intellekt, omnikanallik, manfaatdor tomonlar, qiymat yaratish, strategik boshqaruv.Abstract
This article explores the directions for improving the mechanisms of management and
coordination in marketing ecosystems from a scientific perspective. The study analyzes the modern
structure of marketing ecosystems under digital transformation, coordination methods among
stakeholders, and the integration of artificial intelligence technologies. Based on empirical data, effective
models for managing marketing ecosystems and the impact of omnichannel strategies on customer
experience are evaluated. The findings provided an opportunity to develop practical recommendations for
companies.
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