MARKETING EKOTIZIMINI BOSHQARISH VA MUVOFIQLASHTIRISH MEXANIZMLARINI TAKOMILLASHTIRISH YOʻNALISHLARI
Kalit so‘zlar:
marketing ekotizimi, raqamli transformatsiya, muvofiqlashtirish mexanizmlari, sunʼiy intellekt, omnikanallik, manfaatdor tomonlar, qiymat yaratish, strategik boshqaruv.Annotatsiya
Ushbu maqolada marketing ekotizimini boshqarish va muvofiqlashtirish
mexanizmlarini takomillashtirish yoʻnalishlari ilmiy jihatdan oʻrganilgan. Tadqiqot doirasida raqamli
transformatsiya sharoitida marketing ekotizimining zamonaviy tuzilmasi, manfaatdor tomonlar
oʻrtasidagi munosabatlarni muvofiqlashtirish usullari va sunʼiy intellekt texnologiyalarining integratsiyasi
tahlil qilingan. Empirik maʼlumotlar asosida marketing ekotizimini boshqarishning samarali modellari va
omnikanallik strategiyalarining mijoz tajribasiga taʼsiri baholangan. Tadqiqot natijalari korxonalar
uchun amaliy tavsiyalar ishlab chiqish imkonini berdi.
Manbalar
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